Genesis has quickly established itself as a luxury brand through its standalone dealerships and high-quality vehicles, while also competing in the EV market with their GV60 and GV70 EV SUV models.
PadSquad created an innovative set of video-rich ad formats with proven interactive elements like model view and feature hotspots to reach an aspirational, young, adventurous audience and meet Genesis’ key campaign KPIs. These were deployed on mobile content aligning with Genesis’ key KPIs.
Market Overview
Genesis vehicles have made quite an impression in the US market since entering it relatively recently, boasting quality and luxury to rival more established competitors. Furthermore, the brand is proving itself adept at quickly adapting to new trends while staying true to traditional luxury customer needs.
Genesis’ sales growth over the last two years is proof of this claim, surpassing Infiniti and closing on Lincoln in terms of market share.
Genesis Motor’s electric vehicle lineup has been an integral component of their growth. The GV70 electric SUV is currently the top seller among Genesis EV models in the US; with plans to release a sleek coupe version and high performance model named GV60 Magma shortly, Genesis hopes to take an even larger share of the pie; though growing hybrid sales could present challenges.
Market Share
Genesis has expanded their US presence by opening new dealerships and offering high-performance vehicles, such as crossovers like the GV70 and GV80. Genesis has quickly become a formidable competitor to luxury vehicle households thanks to this growth strategy.
Genesis vehicles have proven extremely popular with buyers. Genesis sales volume even rival that of Nissan Infiniti!
Genesis has experienced enormous growth due to their commitment to quality. Genesis is four-time winner of the JD Power Tech Experience Index Study and boasts one of the highest ranks available among manufacturers.
Genesis has also made great efforts to enhance user experience in its vehicles, offering ergonomic features like the 27-inch integrated wide display and Shift by Wire system as well as convenience features like the Mood Curator that allows drivers to control everything from music selections to climate controls – giving Scarsdale residents an elevated driving experience with Genesis vehicles. No wonder so many people flock to its showrooms!
Market Trends
Genesis has only recently made waves in the market, yet they’ve already managed to make quite an impressionful statement with their G70 luxury sport sedan being named MotorTrend’s 2019 Car of the Year and Car and Driver 10Best award recipient.
Genesis isn’t afraid to take on established competitors like BMW, Mercedes-Benz and Audi head on; one factor contributing to this success could be Genesis’ youth and creative design philosophy that embraces its individual identity.
TRM’s on-chain analysis has identified Genesis Market as an illicit marketplace selling stolen credit card information through payment processor Genesis, rather than darknet marketplaces that operate through anonymizing networks with different operational practices and target audiences. TRM will continue monitoring Genesis Market and related entities with our tools for digital risk management.
Market Forecast
Genesis vehicles, manufactured in South Korea by Hyundai and considered luxury cars, yet priced affordably for Scarsdale drivers to experience their comforts. Though relatively new on the US luxury car market, Genesis has already made quite an impressionful statement with their presence.
Genesis launched their “Young Luxury” platform in Q4 2020 with the intention of reinventing luxury for younger audiences, using digital creative that added a fresh and thrilling spin on traditional luxury experiences.
Genesis’ campaign took advantage of mobile’s unique capabilities to deliver high-impact creative experiences to engage its target audience while they enjoyed life’s pleasures and pleasures, by using contextually relevant video and dynamic display ads – this enabled more efficient budget allocation for KPI achievement resulting in a successful first quarter for Genesis that saw strong increases in both sales and awareness gains.
