When the BMW X Coupe debuted in 1999, it marked an evolution between coupe and SUV designs. The vehicle’s distinctive kinetic surface language signalled a path for future BMW vehicles to follow.
BMW models feature a distinctive monolithic approach combining minimalist surfaces and imposing proportions, giving each one their own unique character. This design philosophy can be seen on display in both concept cars like i Vision Dee as well as future electric BMW vehicles.
Proportion
BMW is taking steps to make its cars as intuitive and natural to use as possible in today’s increasingly connected world. Designworks, BMW’s innovation studio that works across vehicles as well as special sports and cultural projects, is exploring ways to meet this objective.
The design of the i Vision Dee concept car uses monolithic surface designs to establish a new form language for electric vehicles. This includes a front end that resembles an over-sized display screen housing headlights, designed to communicate with pedestrians.
Though Neue Klasse seems tailored more toward electric vehicles that don’t require the airflow provided by traditional grilles, its aesthetic may also apply to BMW’s internal combustion engine models. According to BMW’s design director, Neue Klasse will influence all its ICE vehicles rather than just its EVs; that means future BMW models, regardless of powertrain type will have the same look; an important change for them that could cause backlash among car enthusiasts.
Surface
BMW designers aimed to showcase the kidneys on the Chan by employing techniques such as tall character lines, hood indents that distinguish kidneys, and Hofmeister kink graphics.
This distinctive look stands in stark contrast with classic BMW proportions, featuring short overhangs and long hood.
BMW’s new design language uses minimalist surfaces and imposing proportions to convey their vision for a future where cars become interconnected with a wider mobility and traffic ecosystem. While critics may disagree, it’s clear that BMW designers have succeeded.
Details
Four years ago, BMW made headlines when they unveiled the controversial iX electric SUV, with its unconventional dimensions that differed significantly from those found on traditional X models. Reminiscent of Stanley Kubrick’s 2001: A Space Odyssey’s monolith, its novel appearance caused considerable debate regarding its place within BMW’s brand identity and ultimately led to further criticisms regarding its intended purpose within their portfolio of brands.
Designers removed organic creases, protruding door handles, and tall character lines from the side profile to produce smooth surfaces that contrasted nicely with squared wheel arches. Furthermore, they reinterpreted Hofmeister kink as a blacked-out D-pillar that echoed BMW sedans and coupes’ shapes.
Neue Klasse design language was initially introduced via BMW’s electric vehicle concepts; it will extend across traditional internal combustion engine (ICE) models as well as fully electric ones. One signature feature includes an innovative heads-up display spanning the full windshield that looks more like an electronic screen than an infotainment system in the center stack; its designers envisioned this technology becoming part of the car’s personality by forging an emotional link with drivers beyond voice control or AI systems.
Monolith
BMW designs have evolved gradually over the years, with major overhauls followed by gradual updates; but with the X coupe and Chan, BMW appears committed to changing its approach.
The i Vision Dee utilizes its front to showcase an innovative user interface, going beyond what’s offered on traditional dashboards or infotainment screens. It aims to be an engaging experience where passengers and pedestrians alike interact with it directly.
BMW design concepts have long been revered traditions in the automotive world. Every decade, Munich’s most celebrated automaker unveils their vision for their future models and the automotive internet howls in disapproval – but this cycle could soon end.
